Software AG, Germany’s second-largest software vendor with nearly 5,000 employees across 70 countries, faced a familiar enterprise obstacle: fragmented workflows, siloed teams, and inconsistent campaign execution. Their Growth Marketing unit needed a unified, global operating process that worked across four major business units and regional divisions.
Our take on what they did well:
- Seamless starter rollout: In January 2020, they kicked off with a small five-person marketing pilot, experimenting with campaign boards structured to plan objectives, schedules, and execution. The results were fast: intuitive setup and ~10 minutes needed to onboard each new user.
- Power user community: They established a monthly “Dojo” session with their internal “ninja squad” of ~30 power users, collaborating with monday.com’s CSM to share best practices and scale expertise.
- Integrated workflows: With monday.com boards embedded directly into Microsoft Teams, campaign planning and status updates were centralized — not scattered — boosting transparency.
- Rapid scaling to enterprise: From a small team, they grew to 300+ active users within a year. What started as a marketing solution quickly became a shared go‑to‑market hub for marketing, sales, and leadership.
- Quantified results: They boosted campaign planning and execution efficiency by 66% and cross-team collaboration by 71%.
- Compliance ready: By moving data to the EU region and passing strict enterprise-security audits, they ensured monday.com met their rigorous internal standards.
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